In today’s world, it can easily be noticed that technology is present in every industry except CBD. This is because many CBD business owners and professionals still don’t know that running CBD advertisements on Google is permissible or not.
There is no doubt that the CBD industry faces several challenges and among these challenges there comes a unique challenge named digital advertising. In the year 2018, the digital platforms of Facebook and Google controlled around 60% share of total digital ad spending. But there is a piece of sad news for emerging businesses in the CBD industry, the two biggest digital advertising platforms have rules and policies against doing a direct promotion of a CBD product or Cannabidiol.
Now the question is does this means that it becomes impossible for CBD business owners to digitally advertise their product and brand?
And the answer is definitely no. The main thing that CBD businessmen should know about advertising their CBD products on Google AdWords is that they can do it easily by finding a way to do promotions without going against any Google’s ad policy.
Setting up standard search ads that will drive the users directly to the page of CBD products on your website is possible, but Social Media Marketing Company from Santa Monica strongly advise against such actions.
As at first, you will feel you beat the system as there will be many visitors on the first or second day, but once Google will check the content on your website and landing page, your ad will get disapproved within a minute. Most of the CBD search ad campaigns will be blocked within 2 weeks.
Not abiding with the policy of Google AdWords for doing promotion of CBD products will definitely lead you to permanent suspension of your account or there is also a chance of getting your ads disapproved by them first.
If you are one of those CBD product sellers who want to get their business promoted digitally, it is suggested to follow below mentioned advises for better results.
First of all, you should try Google Ads to sponsor or advertise your CBD product at least for a single time. Even if your request gets rejected, it doesn’t mean that the game is over, as to get your ads for CBD approved, you can make a copy of the Google search ad, landing page, and display the ad. For this, you can also consult our team of tenacious and creative professionals.
Google Shopping has been there for several years and still, you may not have noticed it, but if you run an e-commerce based CBD business, then it is something you should know about. Google shopping is a free tool that allows users to search for products on online shopping websites and then compare the prices of different vendors. You can also sell CBD Oil by using Google Shopping Ads.
Out of the total searches, 40% of searches come in the category of local searches in which users find information, phone numbers of local businesses, and location. If you sell CBD oil at local dispensaries, then it is important for you to develop a CBD SEO strategy prepared by a SEO Consultant Malibu to give a boost to your business as then the location of the dispensary or your product will be available on page 1 of a relevant Google search.
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