Previously we analyzed the importance of SEO for the improvement of the real estate business, and how a real estate through organic traffic can achieve greater commercial benefits. Below we will mention some of the basic factors of real estate SEO, which as a whole can harm or benefit the real estate agency.
The following Real Estate SEO factors are very basic but very important to achieve good results, both with a real estate website, with a real estate blog or with social media pages.
Key factors to improve real estate SEO-
The real estate website.
The first step for real estate is to create a website, to promote your portfolio of properties for sale. It is very important that the real estate website conforms to the current technical standard, and that it becomes the center of operations at the online level, in order to increase the level of commercial production. On the other hand, the real estate website serves to manage rents, customer service, real estate CRM, and other systems of great value at the business level.
The real estate blog.
A real estate blog is almost indispensable for a real estate agency and is a key factor for SEO improvement. If the agency has an even better multilingual real estate blog because it will allow expanding the real estate business model internationally, and strengthen the strategy of continuous improvement of the organization.
Publish quality content.
The content is the king of the internet, and for better SEO strategies that are used, and if the contents are not of quality and are correctly optimized, it will be of little use to publish them. In a real estate social media strategy, a blog provides a variety of content; a very important factor, because the audience of social networks demands variety and quality.
Select the keywords.
The real estate company must choose their keywords, which they must distribute in the contents of their website and their real estate blog. Using a percentage and density of keywords in content is currently a very important SEO factor. Any publication must be focused or oriented on certain previously established keywords. You can also take advice of Real Estate SEO Expert.
The readability of the contents.
Published content, before being read by users, will be tracked by search engine algorithms; and optimal readability is a determining factor to achieve good positioning. The main elements to consider are friendly or clean URLs (slug), short descriptive titles, subtitles, and optimized headings, well-defined paragraphs, and line breaks, optimization for mobile devices, etc.
Quality is more effective than quantity.
For search engines, the short contents, less than 300 words, are not relevant. Nor is it effective to publish photographs of homes for sale without optimized descriptions, and that contains a minimum number of words. Currently at the level of professional real estate blogging, the average although not a rule is set to a minimum of 1,000 words per content; and by tendency, they usually exceed 1,500 words.
Create a good link structure.
It is very important to create a solid structure of internal links, linking the real estate blog articles between them, as well as the different pages of the same. The same rule applies to the real estate website, and the authority transfer system must always be kept in mind among the linked content so that the strategy does not end up being negative.
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