Regularly reviewing the visit reports offered by Google Analytics is not enough. We must analyse in detail the data that this tool gives us, to interpret them and make the necessary modifications to our website and digital marketing campaigns, with the aim of capturing more potential customers and converting them to customers according to a conversion funnel designed to perfection.
And how to do this analysis and interpretation work?
Increase organic traffic using SEO reports and landing pages.
The reports will give you detailed data on the rankings of your keywords, clicks, and impressions. With this data in your hand, you can know the most searched keywords (those in which there were more impressions) to modify the landing pages making them more attractive against those searches, improving the titles of the pages and their descriptions, and thus achieve more clicks
In this phase, it is also key that you search and know the perfect keywords for your business.
Increase organic traffic using traffic sources; Keyword reports
Identify the 10 keywords that are giving more traffic to your website, to develop a “non-invasive” strategy by placing these keywords as ALT texts of the images or in their file names, in the titles of the pages or descriptions, such as Link anchors, or simply created more content based on those keywords.
It is important to remember that we should not abuse these techniques because we could be penalized by Web search engines, because it could be confused by Black Hat SEO Techniques.
Spend more time increasing traffic from major traffic sources.
Increase your presence and dedication in those Web pages, social networks or communities that are really working, either with major updates, answering questions, providing interesting content, enhancing the conversation or looking for new ways of collaboration. It is what is known as a link building strategy.
Achieve a winning digital marketing strategy with Google Analytics
Produce more content related to the most popular content on your website. With the Google Analytics reports you will be able to know the most visited contents of your website to develop a content marketing plan, according to the real interest of your visitors.
Analyse visit reports.
In these reports you can find the optimal days and hours in which major visits are obtained and from what social networks. Program a strategy, according to these and other interesting SEO metrics that Google Analytics offers you, to enhance these valuable sources of traffic.
Use Google Analytics to increase your conversion ratio. Divide report data by source, location, device, etc. and highlights that traffic on landing and conversion pages. Analyse at what point and section visitors leave your Web page, detect the major sources of your bounce rate (key in SEO!) And identify and eliminate bottlenecks from it.
Use Google Analytics to improve your online marketing
Optimize your website for mobile devices through mobile reports. Analyse if visits from mobile devices have lower conversion rates or time on your website than the rest.
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