In many occasions, also in your professional performance as owners of an SME, or as self-employed and entrepreneurs you will find similar situations, some clients ask for things that are, directly, impossible.
In today's article, we will try to explain why in the web positioning the combination of "good, nice and cheap" (or "quality, fast and cheap SEO") is not something achievable in most occasions.
In online marketing, whether web positioning, social media services, etc. something similar happens. People who hire SEO services sometimes think they can get the pack "good, fast and cheap," and this is not the case.
And for this, we will depend on the following suggestions that work on four sets or fundamental pillars used in a commercial negotiation, either as demand, or as an offer: Quality, Cheap/Free, and Fast.
Let's quote the various possibilities offered SEO companies:
If a client demands that the service should be fast and of good quality, it has to be well paid. Because many hours will be invested with high priority (leaving other jobs aside), because it should be done well, without falling into errors that could occur due to haste. And therefore it has a higher price than normal.
If someone asks us for a fast and cheap service, and we value the quality and the name of our brand, we must tell them (with all due respect) that we do not do bad jobs. Because this would negatively affect the project you want to carry out and it would be useless. And our goal as a company is always customer satisfaction oriented to the utility of the product or service we offer.
If someone, at some point, asks for a quick, quality and cheap job, we must tell them that they are asking us for an impossible! What they are looking for is utopian. Knowledge, professionalism, technology. It has a price.
When someone wants a quality service, and at a good price, what you have to explain is that it cannot be fast. Because speed has a price and therefore cannot be something cheap.
When someone wants a quality SEO service, the logical thing would be that (if you have the knowledge necessary for it, and time to spare) that he himself develops it. Because nobody works for free, and for less under quality standards. Of course, at least in online marketing, we do not recommend that you should be the technical developer of your own projects.
# Service offered quality and fair price
These situations summarize practically 100% of the negotiations that take place between a possible client and a possible supplier. With this graphic and with these situations explained, any conversation can achieve success. Well, considering what is expected of us as suppliers and what we can offer or how far we can go, any negotiation is clarified.
# Good, nice and cheap in Online Marketing
That is why a quality website, a quality SEO web positioning, quality social network management, a good job, can never be free. And when it is economic, it can never be done with haste or without taking into account that to do things well, it requires a minimum time, a good strategy design, and a good vision of 360º marketing.
Without it, many of the choices or decisions made can be counterproductive and take our internet business to an alley difficult to get out.
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