It's no secret that you convince Google that your site is worthy of being displayed at the top of the search results: backlinks are one of your best friends. Over time, this could be achieved quite easily and in a relatively short time.
Social networks in SEO
SEO is becoming more complex every day, and the game is about Google, which does not know everything. Mountain View-based search giants are notoriously protective about their algorithms, and it is the job of digital marketing agencies and SEO teams to try to decipher the rules and regulations. One fact we do know is that social networks are becoming one of the most important factors to drive modern websites in 2013, 2014 and beyond. As a testament to popularity, authority and reliability, the likes of Facebook and Twitter are responsible for some significant movements in SERPs.
As a direct result of the Google Penguin 2.0 update earlier this year, the content has become the new online restaurant guide ad. The strength in the content and the method to identify its value (and, therefore, the value of the website behind the content) is due to its popularity. Actions, tweets, +1, pins, I like: these are all content KPIs. Social media simply cannot be ignored in marketing campaigns, SEO units, and brand engagement. With more than a few research on Facebook "likes" and other social metrics, it is commonly accepted that "paid" endorsements do not work.
Signals of Social Networks
Dissection of the impact of social networks on the performance of the website: SEO Company Santa Monica has discovered three signs that govern the social identity of the website. Far from being based simply on Likes, the landscape is a bit more rugged than one might expect.
Image result for social channels likes
Social commitment is the conventional way, based on a shared and similar format. The commitment defines the quality of any given piece of content, based on the assumption that only the merit content will be shared and distributed through social channels. About this, some mentions usually consist of links to a target website, but it is also mentioned that brand mentions have an impact. Linking helps to assign content to its author, important for articles and link-bait images that share thousands on the web. The authorship of Google and the next author rank play a fundamental role here.
Manual for doing SEO audits
Incorporating a Social Strategy
Bringing social networks to an existing marketing strategy is a simple and painless process done by SEO Company Pacific Palisades, but in the long run, pays dividends. Some of the most direct (and crucial) actions that should be taken when implementing this in your campaign can be:
Installing a social feed on the content page of your website
Use of social widgets in blog posts to encourage social exchange
Manually share all content through social channels as you go live.
Use a social programmer to maintain the social presence of your continuous brand
Include social links whenever possible in a natural way.
Make sure your social pages are linked to your website and details
Use of Call to Action along with social pages, not just registration pages
A farewell thought
The essential things to keep in mind when writing content for the blog, the knowledge base or the news section of your website is to ask yourself "can you share this?". If it is not, then it could be a waste of time.
Comentarios