In recent years, social networks have become a true worldwide phenomenon. Nowadays they are not only used daily by millennial users, but also by those called born in Generation X, and even those belonging to the boomers generation. As you know, there is a wide range of social networks, but Facebook, Twitter and Instagram today are still the most influential. And they are the ones that will work best for you to build a good relationship with your customers. But why? To what extent is the use of social media essential for your hotel's marketing strategy?
1. Why is the union of tourism and social networks so important?
The constant rise of Internet and social media in tourism sector is no longer a surprise for people. Not only the industry has transformed the way get the hotel to the target audience through the network, it also has transformed the way organizations works. And it is the tourism sector mainly that has been impacted by Internet at all level as claimed by Social Media Marketing Company in Santa Monica.
2. The numbers of the use of social networks
But what are the most important social networks for the tourism sector? The truth is that there is a large multitude of social platforms in which users share both their vacation experiences and their opinions about the establishments where they have stayed. But we can talk about three social media platforms that are still leaders in the tourism sector: Facebook, Twitter, and the platform that is very close to reaching Facebook numbers: Instagram.
3. Benefits of the presence in the tourism network
These figures are amazing, right? Social networks continue to overcome barriers. Of course, your goal is not to reach all those millions of users, but those that fit within your buyer persona profiles. You might be wondering what it can give you to dedicate time and resources to social networks to your hotel. Isn't it enough to make publications from time to time? If you do, you could be missing out on the opportunities that social media can bring you. So, we will tell you the main benefits of working on the social media strategy for tourism.
· Amplify the online visibility of your brand- By interacting publicly with the users who write on your walls, that is, when a user writes publicly on your profile, it makes you known among their friends or followers, as it appears on their timeline.
· Greater visibility of your website- It is true that working on the SEO strategy of your website is essential to position yourself on the internet, but social networks will give you great help when it comes to gaining more traffic.
· Preparation of segmented strategies- Each social network has a different use, and therefore diverse opportunities to attract users. Instead of launching the same content, you can plan specific content for each social network.
· Better customer service- Thanks to the possibility of instant response, you can quickly respond to your clients' questions or suggestions.
Leverage the benefits of social media with services of Social Media Marketing Company in Santa Monica.
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