There is still the belief that, when developing a website, the most important thing is the design. That is why no one will be surprised that on a normal website the design can cost more than 1,000 euros, and instead more than one does not understand that the contents can be worth almost the same. However, a well-designed page will not achieve good positioning in Google or that users are interested in the products or services we offer if it does not offer good Web Content. That is why no one can do it, nor can it be done in a moment. It requires talent, investment of time, and, almost always, experience.
Web content makes a difference
The first thing we have to keep in mind is that people are not going to visit a website and consider hiring services or buying products if it is not for the content offered and how it is presented. And if that is not considered, much less share their content on social networks, through links on other websites or even recommend word of mouth. If the contents do not satisfy, the users will go to another website that does offer them what they are looking for.
The web content, therefore, has to be of quality, unpublished, relevant, and useful. In addition, of course, it must be presented with an attractive design, which favors readability and generates confidence, and an intuitive structure that allows easy location of what is sought and facilitates interaction with the company or person.
To ensure that Web Development reach that level of quality, we should not only think of texts. Obviously, the texts are the fundamentals, but we must also choose appropriate images, especially the main image, that capture the attention at first sight. In addition, it is increasingly necessary to complete content with videos, and even comparators or infographics, or gamification elements, which are halfway between design, programming, and content generation.
Quality web content makes us earn money
In fact, the fact that quality content on a website generates more confidence in the user not only reverts to a predisposition to buy. It also dissuades others who, with unattractive or incomplete content, would have contacted us to resolve doubts and would have made us waste time before ending up rejecting us.
How many times will the owner of a furniture store have wished that only customers already half-convinced to buy into their store and those who, for the longest time you invest in serving them, never end up buying anything? Well, on a website, quality content helps filter those customers and makes us contact the most predisposed to hire or buy and, therefore, easier to convince.
Earning money will mean a smaller investment. Therefore, the commercial value of the contents is so high, at the same level as good web design. The best way to get our website to have the best web content is to leave it in the hands of professionals since, as we have seen, the profitability of our business depends largely on it. And that must be taken into account from the moment we look for a company for Web Development.
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